About Us

ThisRock is on a mission to show 1,000 small and medium enterprises (SMEs) and their 10,000 employees over the next 3 years SIMPLE ways they can positively impact their profitability while becoming more sustainable to this rock (Earth). 

There are 1.2 million small businesses in Canada today. There are another 22 thousand medium sized businesses. Together, they account for 99.8% of all businesses in up here in the north. (Stats Canada 2022)  

Now, let's talk about the humans working there. Small businesses in Canada employ 68% of our people. Medium businesses employ another 21%. That means that 79% of Canadians work at SMEs.

So... if you're following so far, this next part is key: 

The majority of Canadians believe there is a climate emergency, BUT only 7% of us act to help. 

Why? It's hard to know what to do. SMEs and their employees specifically don't have time, big budgets, a full time sustainability manager, or knowledge around getting greener.   

Hence our mission, not to Mars, but on Earth. 

We advise businesses and their people to start 1-2 sustainable and green initiatives. These create impact. The best part: we get to educate a good chunk of Canadians on climate and easy, individual actions they can take.