ABOUT US

Meet our Founder, Lindsay Hampson

Lindsay is a sustainability advisor and the founder of ThisRock. In addition to caring deeply about helping people get green initiatives off the ground, she has key certifications and experiences:

  1. FSA Credential Holder (IFRS, SASB now ISSB)
  2. Sustainability Leadership: Innovation for Growth Certification
  3. Executive MBA in Digital Transformation from McMaster University (DeGroote School of Business)
  4. 15+ years in partnerships, marketing and executive management at various companies in Business-2-Business (B2B) Software-as-a-Service (SaaS)
    • IBM
    • SAP 
    • eBridge Connections
    • Jitterbit
  5. Basically, Lindsay is a business-minded tree hugger.

Meet our Associate, Aashita Shah

Aashita is a sustainability advisor and associate at ThisRock. She is passionate about finding creative solutions to complex problems.

  1. Bachelor of Business Administration from Ahmedabad University, India
  2. Sustainable Business Management Program from Seneca College, Canada
  3. Supply Chain Management Program from Humber College, Canada (ongoing)

Aashita brings her strong ability to develop and implement sustainability strategies and action plans to each client we work with. She also has great research skills (e.g. environmental regulations and industry best practices). Looking for a problem-solver who cares about sustainability in business? Aashita is your person.

HOW WE ARE DIFFERENT

Our Why

ThisRock is on a mission to show 1,000 small and medium enterprises (SMEs) and their 10,000 employees over the next 3 years SIMPLE ways they can positively impact their profitability while becoming more sustainable to this rock (Earth). 

Quick Meatball Math

There are 1.2 million small businesses in Canada today. There are another 22 thousand medium sized businesses. Together, they account for 99.8% of all businesses in up here in the north. (Stats Canada 2022)  

Now, let’s talk about the humans working there. Small businesses in Canada employ 68% of our people. Medium businesses employ another 21%. That means that 79% of Canadians work at SMEs.

The Impact We Can Make

The majority of Canadians believe there is a climate emergency, BUT only 7% of us act to help. Why? It’s hard to know what to do. SMEs and their employees don’t have time, budget, a full time sustainability manager, or expertise. Hence our mission, not to Mars, but on Earth. We advise businesses and their people to start 1-2 sustainable and green initiatives. The best part: we get to educate a good chunk of Canadians on what they can do to fight climate change in their personal lives, too.

CREDENTIALS & AFFILIATIONS WE HAVE

fsa
Rotman School of Management
Hamilton
mcmaster

WE CONTRIBUTE 1% OF OUR REVENUE TO CARBON REMOVAL

ThisRock is proudly part of Stripe Climate

ThisRock

EVENTS

Canadian Marketing Association (CMA) – Responsible Marketing: Navigating ESG

Brands that strategically think about ESG increase profits and differentiate from peers. We’ll show you. Date: January 24, 2024 (online)

Sign up now

Pivot Technology Conference 2023 – Being Good is Good for Biz Speaker

This year’s program was for everyone committed to decarbonizing their organization, sector or community.

watch recording

HalTech Speaker 2022 Webinar

“ESG: Why small businesses should care”

WATCH RECORDING

Innovation Factory Mentor Moment

 “Top tips to incorporate ESG into your business”

WATCH RECORDING

IN THE NEWS

ThisRock was in the news in 2023. We ran a sustainability & ESG workshop for 30 local businesses in Ontario. We proved being “good” is good for profits. Watch the coverage.

Our Founder, Lindsay, was interviewed by Financial Post in 2023. The article was titled; How ESG is helping Canadian small businesses grow.  

“The expectation for large public companies to track and disclose their performance on a host of ESG metrics is trickling down to Canadian small- and medium-sized companies, whose existing and potential customers are increasingly asking them for information on their ESG practices. But while new requirements can present challenges for SMEs, experts say it can also be a boon for business.”

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