ThisRock Featured Article: DEGROOTE SCHOOL OF BUSINESS

ESG

Lindsay Hampson, ThisRock Inc.’s founder, was featured in an article from the DeGroote School of Business in March 2023. The idea for ThisRock was born out of the Executives MBA program. Lindsay attended school from July 2021 to September 2022. Through the program, she discovered sustainability, clean technology and climate action with a business perspective to it. Her experience previously – at IBM, SAP and eBridge Connections/Jitterbit – provided a solid foundation for learning. Her pivot to sustainability and entrepreneurship grew from passion and curiosity. 

Below is an excerpt from ThisRock and Lindsay’s featured article. 

From The Executive Suite To Saving The Planet

Lindsay Hampson remembers sitting on the edge of her seat and taking what felt like 1,000 notes. She was in the digital entrepreneurship class of DeGroote’s Executive Master of Business Administration (EMBA) program, buzzing with excitement. The full-body feeling was the confirmation the self-proclaimed business-minded tree hugger needed to make a lifechanging decision. Hampson decided to pivot her career by quitting her corporate job and launching her own environmental, social and governance (ESG) strategy advisory firm. In fact, her company was born right in the EMBA program.

“When my class was in Silicon Valley for a two-week residency, we had to present a business pitch,” Hampson remembers.

I stood in front of my colleagues and I said, ‘While some plan to retire on Mars, we’re betting on this rock.’ Then I talked about helping small businesses be greener. The next month, I had a paper due on entrepreneurship, so I created the plan for the same company. I submitted it at 11 pm and stayed up until 2 am creating the website. I launched the next day.”

Betting On This Rock

Lindsay Hampson (EMBA ’22), and her Executive MBA 2022 cohort meeting outdoors together in Silicon Valley, California. Lindsay’s passion for saving the planet combined with her business pitch in the program during this program residency.Aptly called ThisRock, Hampson’s consulting firm helps businesses save money and generate new revenue by incorporating green practices and becoming more socially-conscious. But her professional vision and mission weren’t always as clear. After 15 years as a marketing executive within the business-to-business software-as-a-service realm, Hampson entered the EMBA program wanting to determine her next career step.

“I was hoping I’d be able to do everything: continue my corporate job, take the EMBA, ensure my kids made it to baseball and hockey and soccer,” says Hampson. “I quickly realized there’s no way. You only get one go round, so why not try something you really love? It was a good moment to prioritize what I cared about the most: school and my kids. I also wanted to show my two daughters, who are 8 and 10-years-old, that you can follow your dream even half way through your career. It was cool for them to see that I can prioritize my own goals and they can too.”